“House of Dereon” Inappropriate Children’s Campaign

Beyonce has extended her fashion line, House of Dereon, and now offers a children’s line. The children’s line is receiving quite a buzz, but not a good one. People are taken aback by the ad campaign featuring very young girls wearing way too much make up, and wearing what some thing of as inappropriate clothing and shoes.

The girls are dressed up very fashionable, the way a young woman in her late teens, early twenties, or older would wear - right down to the stilettos! In a time where young girls are being preyed upon by sickos, this is not the best marketing strategy. Why not just let them be fashionable little girls? I wouldn’t want my daughter to think that she needs to wear make up and stiletto pumps to be fashionable. It’s kind of sad. Clearly someone dropped the ball on this one.