Monday, November 3, 2008

Guitar Hero Commercial Featuring Heidi Klum

Guitar Hero Commercial Featuring Heidi Klum
Activision is pulling out all the stops for the October 26 release of Guitar Hero: World Tour with some Risky Business-inspired ads featuring well-known celebrities. Each ad will feature the rich and famous dancing about in their underpants and doing their best Tom Cruise impression to Bob Seger's "Old Time Rock and Roll" while playing different World Tour instruments or lip-syncing.

Debuting today, the first commercial features sports stars Kobe Bryant, Alex Rodriguez, Michael Phelps, and Tony Hawk "jamming" in a form reminiscent of the first "Risky Business" Guitar Hero ads starring American Idol alumni David Archuletta and David Cook.

Directed by Brett Ratner (X-Men: The Last Stand), these commercials were apparently produced to inspire everyone to "unleash their inner rock star." Ratner explains: "With the first Risky Business ads we wanted to excite fans by combining two pop culture sensations to create something even bigger. Those commercials were such a hit with Guitar Hero fans we decided to give them the same iconic 'living room rock star' moment they love, but as experienced with the new full band version of the game and with an entirely new cast of characters."

Activision and Ratner have no plans to stop there, though. According to Activision CEO Bobby Kotick, we can expect more commercials featuring actors and, uh...supermodels: "To appeal to the multi-generational Guitar Hero fans out there we tapped a wide range of athletes, actors, and even supermodels to unleash their inner rock stars and live out their rock and roll fantasies."

Supermodels. Yeah. For some reason I just cannot see someone like Tyra Banks or Heidi Klum playing Guitar Hero in real life, but then again commercials like these are pure fantasy.See Guitar Hero Commercial here.

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