Sunday, March 9, 2008

Nickelodeon's 2008 Kids' Choice Awards

Nickelodeon's 2008 Kids' Choice Awards
Nickelodeon's 2008 Kids' Choice Awards is set to explode with mega-star wattage, as pop sensation and 2007 KCA winner Miley Cyrus and Nickelodeon's own The Naked Brothers Band will perform live at the awards show telecast from UCLA's Pauley Pavilion, Saturday, March 29 (8 p.m. ET;). Additional stars announced today include Cameron Diaz, Steve Carell, Shia LaBeouf, Harrison Ford, Chris Brown, Heidi Klum, Drake Bell, Hayden Panettiere, Ashlee Simpson, Miranda Cosgrove, America Ferrera, SNL's Amy Poehler, Jennifer Love Hewitt, Howie Mandel, Josh Peck and Ryan Seacrest, among many others.

"Nickelodeon and the Kids' Choice Awards are about showcasing all things that are hot and now with kids, and Miley Cyrus and The Naked Brothers Band rule with our audience," said Paula Kaplan, Executive Vice President, Talent and General Manager, West Coast, Nickelodeon. "We are very excited that they'll perform live for the biggest kids' audience of the year, and that talent like Cameron Diaz, Steve Carell, Harrison Ford, Shia LaBeouf, Chris Brown, Hayden Panettiere and many others yet to be announced, will join in the revelry and chaos on the night where Hollywood will meet the slime."Kids will be able to cast their vote online at http://www.nick.com/kca beginning Monday, March 3, in a total of 18 categories. Surprise awards also will be announced during the show.

Nickelodeon/MTVN Kids and Family Group will host a special package of On Demand content in March that will incorporate Nickelodeon Kids' Choice Awards related content. Nickelodeon will also partner with affiliates to host Nickelodeon Kids' Choice Awards screening parties in select markets. General Mills, Burger King, Kia Motors and Hasbro are presenting sponsors of Nickelodeon's 2008 Kids Choice Awards, with Dixie, Skechers and Kraft Foods serving as associate sponsors.

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