David Beckham Sharpie Ad
David Beckham is not one to shy away from a promotional opportunity. Already a veteran of Armani ads and Adidas endorsements, in addition to others for clothing companies, soft drinks and sunglasses, he is now signing autographes for Sharpie pens.The Sharpie ad features David Beckham signing a variety of objects in a coffee shop, at a gas station, and on the street, and everyone hands him a Sharpie to do the signing. After being impressed with the marker pens, Beckham snags one of his own. The Sharpie contract is a two-year deal.
Of the partnership, David says,“I have always enjoyed signing autographs for people, especially since I used to love getting my heroes’ signatures when I was younger. I love to use Sharpie markers, so it’s a natural choice for me to partner with them.”The Sharpie commercial releases just days after Beckham’s latest Armani ads.
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