Heavy Hired 'Bachelorette' Star Jennifer Schefft

Heavy.com (http://www.heavy.com/), the Web's leading independent video site, today announced the hiring of Jen Schefft and Tiffany Sparks Abbott to the newly created positions of Midwest Sales Directors. Schefft, formerly a star of ABC's "The Bachelorette" and an Account Supervisor for Weber Shandwick Worldwide, and Abbott, the former Midwest Director of Sales for Stuff Magazine, will lead new revenue opportunities via strategic sales for the online men's destination. Both will be based out of Heavy's Chicago, Illinois, offices.

"With the addition of these very experienced and talented executives, our Midwestern sales team is at full force," said Eric Hadley, CMO of Heavy. "Both Jen and Tiffany bring a great deal of media know-how to the Heavy organization and we're all very excited to watch them lift Heavy to new levels.""Heavy's brand really resonates with the 18-34 male demographic, a key target for many advertisers," said Schefft. "With such strong technological assets and a vast and extremely loyal fanbase, I'm thrilled to have the opportunity to boost Heavy's presence with Midwestern brands."

While with Weber Shandwick Worldwide, Jen Schefft led media strategies for Unilever, Electrolux ICON Home Appliances, Masterfoods and Oscar Mayer. Schefft also authored, "Better Single Than Sorry: A No-Regrets Guide to Loving Yourself and Never Settling," co-hosted E! Entertainment Television's Academy Awards pre-show and guest co-hosted ABC's The View, twice.

Jennifer Schefft (born July 23, 1976), was the final choice of the third bachelor, Andrew Firestone. After she and Andrew decided to go their separate ways, she became the star of the third season of the Bachelorette. After sending 24 of the other men home, Jen selected Jerry. However, in a surprising turn of events, Jen told Jerry that they should “just be friends” on the show’s live finale .