Bar Rafaeli New Face Of Hurley International

At 23, Bar Rafaeli is already a superstar model with an even bigger superstar boyfriend in Leonardo DiCaprio. And the fun isn’t stopping - she was recently named the new face of Hurley International, the surf wear company.The ads for the new Hurley campaign will release in October in various fashion magazines, like Elle and Nylon. Bar will be wearing surf garb from the company’s Spring 2009 line, including sheer t-shirts, denim shorts, and bikinis. She’ll also take part in a Los Angeles Fashion Week runway show to promote the new line.

Of the Hurley brand, Bar says,“I love that Hurley’s beach culture lifestyle incorporates fashion and makes it look and feel sexy and effortless.”
Earlier this month, Bar was named one of the “girls of 5769″ by Heeb, a Jewish magazine. The article profiled the “most beautiful Jewish women in the world”, including Bar, who graced the cover. The issue was quite controversial, and also features Esti Ginzberg, Adi Neuman, Moran Atias, and Neta Bell-Silber.