FEED Granola Is Going Primetime

The organic, all natural granola brand is featured in the first episode of the new CNBC program, The Entrepreneurs, debuting Wednesday, October 1, 2008 at 10pm EDT. Hosted by Donny Deutsch, the show features interviews with FEED Granola founders Jason Osborn and Jason Wright, as well as a history of the company and a view of daily operations.

The Entrepreneurs will dive into the story of the two successful fashion models who developed a flavorful, satisfying and rewarding snack option for those looking for wholesome, nutritious foods. The show details the brand's development from the small West Village, NYC apartment of the two founders, to their national distribution currently underway today. Available in over 850 retail outlets, FEED Granola has become one of the fastest growing brands in America, and the success is due to the constant efforts of Osborn and Wright, who truly embody the "entrepreneurial spirit."

"We're excited to be featured in the first episode of Entrepreneurs and think that part of what has made FEED so successful is the story of how it began," says co-founder Osborn. "Entrepreneurs can come from anywhere and can create companies of all shapes and sizes. FEED is perfect example of the American Dream, and we hope people are intrigued by our story, our company spirit, and are introduced to our tasty, well-balanced products."

FEED has been featured on CNBC in the past, as guests of The Big Idea with Donny Deutsch. According to co-founder of FEED Granola Co., Jason Wright, "Being featured on CNBC is a great honor for us, and we look forward to introducing people to FEED Granola. Being an entrepreneur is a 'high risk, high reward' commitment, and we think that feeling resonates with most of CNBC's regular viewers."

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