Raising Cane’s CEO to Star In 'Secret Millionaire'

Todd Graves, multimillionaire founder of Raising Cane's Chicken, today will debut with wife Gwen on the new Fox reality show "Secret Millionaire."The show features six millionaires who go undercover in some of the hardest-hit areas of the country to help those in need."It was one of most inspiring things I've ever done in my life," said Graves, 36.

Fox sent him to a coastal Louisiana community still trying to recover from Hurricane Katrina, which struck in 2005. The New Orleans-born, Baton Rouge-raised entrepreneur had to spend a week living and working with his neighbors before deciding which of them will receive at least $100,000 of his money."Going back to eating ramen noodles and hamburger meat cooked 30 different ways, it really brought me back," Graves said. "I don't live this crazy, lavish lifestyle. I have a very nice lifestyle, but living on a budget really brought me back."

If living on a budget brought Graves back, it brought him back to cold nights on the Alaskan shores, where he worked as a salmon fisherman after college, and the refineries of Los Angeles, where he was a boilermaker. Graves worked these jobs to raise money for the first Raising Canes chicken finger store, which he opened with friend and partner Craig Silvey in 1996.