Eva Mendes Strips off for Semi-nude Photoshoot in Calvin Klein Ad

After Eva Mendes's first Calvin Klein advertisement was banned from TV for being too raunchy, it appears her latest campaign is trying to push the envelope even further.The Hitch actress, 35, is covered in body oil as she frolics with Irish model Jamie Dornan, 27, in the risqué new ad for CK underwear.

The latest advertising campaign is yet more proof that fashion houses are pushing boundaries to extremes in order to gain publicity for their products.In the new promos, a sweaty-looking Eva strips down to lacy lingerie as she pulls at Jamie's underwear while the couple lie entwined on the floor.In another shot for Klein's denim collection, a seemingly naked Eva is given a piggy back by Jamie, who shows off his glistening six pack.

One image shows Jamie's muscular arms strategically covering Eva's breasts as she poses topless in a pair of jeans.The new ads are set to grace U.S. billboards and appears in glossy magazines such as Vanity Fair and GQ from next month.The raunchy black and white ad was shot on location in Palms Springs, California earlier this year by acclaimed photographer Steven Meisel.

Speaking on the shoot, Eva said: 'I loved shooting with Steven and we had a great time on-set with Jamie.'Keira Knightley's ex-boyfriend Jamie was equally enthusiastic: 'Calvin Klein Jeans and Calvin Klein Underwear are both such iconic American brands, that to play a part in these campaigns is a true honour.

'Working alongside the sensationally sexy Eva Mendes on both shoots was incredible.'One of Eva's CK ads last year featured the actress lying naked as she writhed around on bed white sheets.The commercial for Klein's Secret Obsession perfume featured a brief glimpse of Eva's nipple and was deemed so raunchy it was banned from U.S. TV networks.Eva criticised her country for being too conservative: 'I love my country, but I believe that we are too quick to censor nudity.